What’s the best way to get exposure for your SaaS startup? When you’re starting out, paid advertising options are abundant and doing SEO for SaaS isn’t easy. It may seem like the best way to gain exposure is to shell out a big budget on some marketing campaigns. But if you don’t know which ones will [...]
It all started with a simple question. I asked my coworkers here at CanIRank, “What software do you use on a regular basis to help get your SEO-related work done?” Of course, everyone mentioned CanIRank because we happen to think it’s the best SEO software out there. Yet one great app alone isn’t enough to get [...]
Planning and executing a major content marketing and SEO strategy can be time-consuming and very expensive, especially if it fails. While SEO isn’t necessarily as expensive as paid ads, it does require a substantial amount of effort to successfully implement. Instead of taking a large jump and risking failure, what if there was a way [...]
Marketing a SaaS business can be difficult. These startups often enter the market with a new type of software that is unfamiliar, a product that may not be totally refined, and a skeptical audience who is weary about signing up for another monthly expense. Successful SaaS businesses have figured out how to quickly establish themselves [...]
Editor’s note: the following is a guest post contributed by Anastasios Koutsogiannis, marketing coordinator for GenieBelt, a construction management software start-up based in Denmark. Outreach is a critical part of marketing. But with so many people doing it, how do you rise above the noise to get any attention? The answer lies in a form of networking known [...]
Keyword research is arguably the most important step in the SEO process. It's the perfect antidote to Google's recent algorithm updates making it increasingly expensive, complicated, and risky to attempt to "punch above your weight" by manipulating your way to the top of the search engine results. Or at least, where the competition is weak [...]
“The Customer Journey and How to Structure Your Site Information Architecture around it” was going to be my original title for this article. After reading that you’d probably think like I did at the time, what the hell does that mean? Luckily for you, I’ve since spent hours researching it, interviewing (read: pestering) my expert [...]
I’m about to show you something as close to an “SEO easy button” as you’ll ever find. The secret lies not in what you do, but where you apply your efforts. Like most companies, you probably have a number of pages on your website that rest on the border between search engine results pages for [...]
Being found easily online is critical for a startup. With over 40,000 searches per second on Google, high search engine rankings are especially important to generating website traffic. Startups have two options available to take advantage of keywords related to their product or service, either pay per click advertising or search engine optimization. Let’s take [...]
Alas! You’ve finished the piece of content you’ve been pouring your [heavily caffeinated] heart and soul into for weeks, and in some cases, even months. Much like an overwhelmed and sleep-deprived parent to a newborn, you may be asking yourself, “Now what do I do with it?!” Breathe. We’re here to help; while we’re not exactly [...]