The idea of trying to build a brand from nothing is incredibly daunting, especially if you’ve never done it before. On the same note, the idea of trying to build up your site’s search presence from scratch can be absolutely terrifying. Imagine starting with zero traffic. Zilch. Zip. Nothing. Frightening, isn’t it? However, such a [...]
Search ranking factor correlation studies are bullshit. In the past year, nearly every major SEO media outlet has published its own variation of a search ranking factor correlation study. They scrape huge numbers of search engine ranking results and calculate the correlation between Google rank and various SEO metrics such as the number of links, [...]
Medium can be an effective additional content marketing platform but you need to put the work into building your own blog if you want to build a successful content marketing effort.
Looking for an easy way to build some buzz for your startup? Here's a straightforward tactic we used to build an audience for a B2C startup going from 178 followers to 3,818 in just four days. Sometimes the simplest tactics turn out to be the best. Recently I participated in a CanIRank brainstorming session to [...]
Keyword domain names were once thought of as a golden ticket to top rankings, but the general consensus in the SEO community seems to be that their power has diminished in the wake of Google's Exact Match Domain update. I have a long history with keyword domains, having been an early promoter of the marketing value [...]
SEO can be challenging for startups. Search engine results heavily favor big brand websites with thousands of links, a recognizable brand name, and virtually unlimited budgets for fresh content. Faced with daunting odds and tepid initial results, many startups quickly give up on SEO as a viable marketing channel. That’s a huge mistake.
Perhaps thinking of SEO as a battlefield is a bit cliché, but it’s an analogy that applies so well. We’re constantly fighting our competition for supremacy over keywords and search rankings, looking to cover as much ground possible and expand our reach with limited resources. And yeah, the fights can get ugly. From shady link [...]
Although internet search engines like Google play an increasingly prominent role shaping voter opinions and perception of issues and candidates, their ranking algorithms aren’t designed to provide a fairly balanced or completely honest representation of controversial issues. In order to assess how fairly search engine results portray political candidates and controversial issues, we collected over [...]
As content marketers, we are all continually on the quest to create viral, buzzworthy content that drives traffic and engagement. But crafting such content is easier said than done! And this is especially true for businesses in industries where viral topics are hard to come by. What’s a local carpet cleaning business or pest control service [...]
Continuing our series profiling leading SEO consultants from top digital marketing agencies, CanIRank Community Relations Associate Melissa Gosse interviews one of the SEO industry's most successful digital agencies' CEO, Alan Hughes, to learn the processes his company goes through to efficiently keep boosting businesses' rankings on Google. Lots of golden nuggets in this one... Melissa Gosse Melissa Gosse (MG): The SEO industry evolves [...]